simplyMASV, LLC is an investment holding company led by the most prolific couple in entertainment today; Shawn “Jay Z” Carter and Beyonce Knowles-Carter, and led by Lenny “S.” Santiago, Senior Vice President of Roc Nation, and co-founders, Ernest “Champ” McCullough and Lincoln Berry III. Leveraging the business prowess and creative talents of this dynamic brain-trust, simplyMASV properties develop and market innovative media solutions, with a focus on interactive television.
Lenny “S.” Santiago, President
“As a music industry executive, Lenny Santiago, better known as “Lenny S,” is rarely in the spotlight—that’s the domain of his artists. Yet as a senior vice president at Roc Nation, the New York entertainment company founded by rapper Jay Z, Santiago regularly collaborates with some of the brightest stars in the music industry.”
Shawn “Jay Z” Carter, Senior Partner
“Shawn ‘Jay Z’ Carter is an American rapper, songwriter, record producer, and entrepreneur. He is one of the world’s best-selling music artists, and one of the most acclaimed rappers of all-time.
Born and raised in New York City, Jay-Z began his musical career in the mid 1990s, after which he released his debut studio album, Reasonable Doubt, in 1996, to widespread critical and commercial success. He released the album a year after founding the record label Roc-A-Fella Records. His subsequent albums have also seen great praise, with The Blueprint (2001) and The Black Album (2003) later being heralded as modern musical classics. He followed these with the collaborative album Watch the Throne (2011) with Kanye West, his critically lauded thirteenth studio album 4:44 (2017), and a collaborative effort with wife Beyoncé in 2018.”
Beyoncé Knowles-Carter, Senior Partner
“Beyoncé Knowles-Carter is an American singer, songwriter, dancer, actress, and businesswoman. Born and raised in Houston, Texas, Beyoncé performed in various singing and dancing competitions as a child. She rose to fame in the late 1990s as lead singer of the R&B girl-group Destiny’s Child. Managed by her father, Mathew Knowles, the group became one of the world’s best-selling girl groups in history. Their hiatus saw Beyoncé’s theatrical film debut in Austin Powers in Goldmember (2002) and the release of her debut album, Dangerously in Love (2003). The album established her as a solo artist worldwide, earned five Grammy Awards, and featured the Billboard Hot 100 number one singles ‘Crazy in Love’ and ‘Baby Boy’.”